{"id":30058,"date":"2026-02-08T13:09:28","date_gmt":"2026-02-08T05:09:28","guid":{"rendered":"https:\/\/astnews.com.my\/?p=30058"},"modified":"2026-02-08T13:09:32","modified_gmt":"2026-02-08T05:09:32","slug":"dhs-hospitality-academy-launches-east-coast-hub-in-strategic-partnership-with-umk-holdings-sdn-bhd","status":"publish","type":"post","link":"https:\/\/astnews.com.my\/?p=30058","title":{"rendered":"DHS Hospitality Academy Launches East Coast Hub in Strategic Partnership with UMK Holdings Sdn. Bhd."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-1024x567.jpg\" alt=\"\" class=\"wp-image-29992\" srcset=\"https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-1024x567.jpg 1024w, https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-300x166.jpg 300w, https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-768x425.jpg 768w, https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-758x420.jpg 758w, https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-150x83.jpg 150w, https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-696x385.jpg 696w, https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2-1068x592.jpg 1068w, https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Kelantan, Malaysia \u2014<\/strong>&nbsp;UMK Holdings Sdn. Bhd. today marked a significant milestone with the official launch of the DHS East Coast Hub, established through a strategic partnership with DHS Hospitality Academy Sdn. Bhd. This collaboration reflects a shared commitment to youth empowerment, skills development, and sustainable economic growth, with a strong focus on Kelantan and the East Coast region.<\/p>\n\n\n\n<p>The partnership introduces a range of <strong>fully sponsored hospitality education and training programs<\/strong>, designed to create real and inclusive pathways to employment and leadership within the hospitality and tourism industry.<\/p>\n\n\n\n<p>For youths from Kelantan and the East Coast, the initiative offers a <strong>fully sponsored Diploma in Hospitality in Singapore<\/strong>, inclusive of living allowances. The program provides international exposure and industry-recognized qualifications, equipping participants with global competencies and practical experience. Recognizing the importance of accessibility, a <strong>12-month fully sponsored hospitality training program in Malaysia<\/strong>&nbsp;is also available for those who prefer to remain closer to home\u2014ensuring no talent is excluded due to geography or circumstance.<\/p>\n\n\n\n<p>In addition, the partnership introduces two career-focused programs targeted at unemployed graduates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>24-month Management Training Program in Singapore<\/strong>, aimed at developing future leaders in the hospitality industry; and<\/li>\n\n\n\n<li>A <strong>12-month international internship program in Kazakhstan<\/strong>, offering hands-on industry experience and global exposure.<\/li>\n<\/ul>\n\n\n\n<p>\u201cThese initiatives are not merely educational programs\u2014they are long-term investments in our youth,\u201d UMK Holdings said. \u201cYouth development is fundamental to Kelantan\u2019s future, particularly in the hospitality and tourism sector, which plays a critical role in economic growth, job creation, and regional competitiveness.\u201d<\/p>\n\n\n\n<p>By equipping local talent with international exposure\u2014whether in Singapore, Kazakhstan, or across West Malaysia\u2014the partnership aims to develop a workforce that is skilled, confident, and globally competitive, creating lasting benefits not only for individuals but for Kelantan as a whole.<\/p>\n\n\n\n<p>Beyond training and education, UMK Holdings and DHS Hospitality Academy are committed to strengthening the regional hospitality ecosystem. Kelantan will be positioned as a <strong>Learning Hub<\/strong>, with DHS conducting <strong>eight industry seminars throughout 2026<\/strong>. These seminars will focus on upskilling, innovation, and future-ready practices for hospitality and tourism players across the East Coast.<\/p>\n\n\n\n<p>Looking ahead, the partners also announced their intention to organize the <strong>East Coast Tourism Summit<\/strong>, a high-level platform that will bring together policymakers, industry leaders, educators, and investors. The summit will spotlight tourism\u2019s role in Kelantan\u2019s development, explore emerging opportunities, and foster stronger collaboration across the East Coast tourism ecosystem.<\/p>\n\n\n\n<p>\u201cToday is not just about launching a partnership\u2014it is about building futures, creating opportunities, and positioning Kelantan as a regional leader in hospitality and tourism excellence,\u201d UMK Holdings added.<\/p>\n\n\n\n<p>UMK Holdings and DHS Hospitality Academy look forward to this long-term collaboration as they work together to empower youth, strengthen the hospitality industry, and drive sustainable growth for Kelantan and the East Coast region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kelantan, Malaysia \u2014&nbsp;UMK Holdings Sdn. Bhd. today marked a significant milestone with the official launch of the DHS East Coast Hub, established through a strategic partnership with DHS Hospitality Academy Sdn. Bhd. This collaboration reflects a shared commitment to youth empowerment, skills development, and sustainable economic growth, with a strong focus on Kelantan and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[649,650],"class_list":{"0":"post-30058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia","8":"tag-dhs-academy","9":"tag-dhs-hospitality"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DHS Hospitality Academy Launches East Coast Hub in Strategic Partnership with UMK Holdings Sdn. 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This collaboration reflects a shared commitment to youth empowerment, skills development, and sustainable economic growth, with a strong focus on Kelantan and the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/astnews.com.my\/?p=30058\" \/>\n<meta property=\"og:site_name\" content=\"AST News\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-08T05:09:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T05:09:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/astnews.com.my\/wp-content\/uploads\/2026\/01\/dhs-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanju\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanju\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/astnews.com.my\/?p=30058#article\",\"isPartOf\":{\"@id\":\"https:\/\/astnews.com.my\/?p=30058\"},\"author\":{\"name\":\"Sanju\",\"@id\":\"https:\/\/astnews.com.my\/#\/schema\/person\/a940168514ed553f7a943fdf60df45d8\"},\"headline\":\"DHS Hospitality Academy Launches East Coast Hub in Strategic Partnership with UMK Holdings Sdn. 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