DHS Hospitality Academy, through its subsidiary Akademi Daya Hospitaliti Siswa (ADHS), has officially launched the YUVA-NIRMAN Program, a pioneering initiative created to uplift Malaysian Indian youths and unemployed graduates by equipping them with world-class digital marketing and entrepreneurship skills.
Developed in strategic partnership with ProppyApp Sdn Bhd, a leading digital innovation platform enabling seamless online-to-offline (O2O) business operations, the initiative aims to nurture a new generation of digitally empowered entrepreneurs.
Two Participation Pathways
- Youth Participants:
Required to pay only a nominal registration fee, while full program fees are fully sponsored by DHS Hospitality Academy and ProppyApp Sdn Bhd. - Working Professionals (20+ years of experience):
Eligible for 50% sponsorship to pursue an MBA via APEL Q, plus access to the ProppyApp Market 360 digital platform.
Empowering Malaysian Indian Youths and Business Communities
A total of 100 Malaysian Indian youths will be selected for 48 hours of intensive, hands-on training in digital business transformation, e-commerce, and entrepreneurship. Participants will learn essential skills to launch or expand their online businesses and gain access to ProppyApp Market 360 for product showcasing, customer engagement, and scaling opportunities.
The program, valued at RM 11,100 per participant, is fully sponsored by DHS Hospitality Academy and ProppyApp, including RM 3,600 dedicated to certification through partial sponsorship.
Participants contribute only a registration and administrative fee of RM 1,200.
Driving Socio-Economic Growth Through Digital Empowerment
A spokesperson from DHS Hospitality Academy stated:
“The YUVA-NIRMAN Program reflects our commitment to empowering the next generation of Malaysian Indian entrepreneurs. By providing future-ready digital skills and entrepreneurial knowledge, we aim to uplift communities, reduce unemployment, and drive long-term economic independence.”
The initiative is designed to address employment challenges among Malaysian Indian graduates while promoting self-reliance through digital entrepreneurship—a key pillar of Malaysia’s expanding digital economy.
Program Objectives
- Equip youths and unemployed graduates with practical digital marketing, e-commerce, and entrepreneurship skills.
- Promote self-employment and small-business creation.
- Strengthen the socio-economic standing of the Malaysian Indian community.
- Support Malaysia’s national digital transformation agenda through inclusive participation.
Key Program Benefits
- 48 hours of expert-led intensive training
- Access to ProppyApp Market 360 digitalisation platform
- Industry-recognised certification
- Mentorship by experts from DHS and ProppyApp
- Networking with entrepreneurs, digital innovators, and industry partners
About DHS Hospitality Academy
DHS Hospitality Academy is a leading institution dedicated to developing skilled professionals for Malaysia’s hospitality and service sectors through industry-driven training and strategic partnerships.
About ProppyApp Sdn Bhd
ProppyApp is a next-generation platform designed to transform how individuals and businesses buy, sell, invest, and manage products, services, and assets. Its Market360 ecosystem drives business growth through digitalisation, O2O integration, and community engagement.